T-Mobile is gearing up for a massive 2-day advertising push for the G1.
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It's the single biggest online ad buy in Platform-A's short history, and will run in heavy rotation on AOL sites such as AOL Music, AOL TV, Engadget and TMZ, as well as many of ComScore's top 100 websites on Monday and Tuesday.
"The goal for T-Mobile was to reach as many people as possible in a short period of time," said Platform-A President Lynda Clarizio, who estimates the campaign will reach 81 million people.
Platform-A and T-Mobile declined to put a value on the buy, but industry sources estimated a buy of this size would cost about $1.5 million.
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Yikes, that's a lot of eyeballs
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