T-Mobile UK's Android G1 marketing is being handled by the famous Saatchi & Saatchi agency.
Quote:
Richard Huntington, director of strategy at Saatchi & Saatchi, said: "Our task as an agency is always made significantly easier when we're working with brilliant, breakthrough brands and products. ?
"And that's exactly what the T-Mobile G1 is."
The creative promotes the launch of the phone through giant Google Mobile map icons appearing in quintessentially British locations.
The pins are accompanied by a speech bubble which reads: "It's here. The new T-Mobile G1 with Google".
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via
brandrepublic.com
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