HTC is thinking big, and it’s paying off. Just a few days ago we told you how HTC had profits of
$268 million dollars over the last 3 months. Well now apparently HTC has plans to boost sales in Taiwan and other Asia Pacific markets to expand its overall share in the global smartphone market to the double-digit range. Jack Tong, VP of HTC Asia said:
“To do so, HTC has set sights on becoming Taiwan’s top smartphone vendor by early 2011 with at least a 40% market share, and then replicating the success in other Asia-Pacific markets such as Hong Kong and Singapore”
You could look at this as a way to target Apple’s iPhone market share as well, which in Asia-Pacific countries is about equal with HTCs.
“Distributing the iPhone is a big commitment for telecom carriers, which have to invest heavily on marketing campaigns and dedicate a huge chunk of bandwidth for iPhone users, industry sources said. Therefore, though the iPhone is a great revenue stream, it is not necessarily the most profitable for carriers, the sources said, adding that it is only natural for distributors to diversify and look for options that are less costly.”
Other sources from within HTC have noted that Apple’s strategy of one-device, one-platform business model isn’t ideal because it leads to long product cycles and is a disadvantage. Compare this to HTC with its better mix of phones, OS support and the fact that new models roll out every 2-3 months should prove to be more attractive to carriers.
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HTC to strengthen sales in Taiwan & Asia, boost global market share
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