Google Nexus One Sold Just 20,000 Units In Opening Week?

[Talk Android]

A report from mobile app analytics firm, Flurry, Google's Nexus One handset sold around 20,000 units in its first week sales.

According to the data compiled by Flurry that figure is 12 times less than the Motorola Droid (250,000 first week sales), and 80 times less than the iPhone 3GS at 1.6 million first week sales.

Flurry monitors usage of more than 10,000 developers' applications on iPhone and Android platforms. In total, Flurry tracks applications on approximately four out of every five iPhone and Android handsets in the market, generating over 25 million end user sessions per day. To estimate first week sales totals for the Nexus One, myTouch 3G, Droid and iPhone 3GS, Flurry detected new handsets within its system, and then made adjustments to account for varying levels of Flurry application penetration by handset. Flurry additionally crosschecked its estimates against Apple actual sales, released for iPhone 3GS, which totaled more than one million units over the three days, June 19 - 21, 2009.

Ofcourse the Nexus One didn't have the huge marketing push that saw the Motorola Droid gain huge mainstream coverage, factor that with Google's online only distribution and higher initial costs, and it's easy to see why sales were slow in comparison.

[via blog.flurry.com]

Original post: Google Nexus One Sold Just 20,000 Units In Opening Week?

[bbeckford]

Yeah the fact that it isn't in a bricks and mortar shop anywhere is part of that, 'normal' consumers don't know about it, they just pick the shiniest phone they see

[Tomoko]

Google IMO isn't marketing this device correctly, and that may not be a bad thing. I think of the Nexus One launch like a "soft open" of a hotel. They did just enough advertising to let a small part of the market know about the phone, in order to iron out the kinks of actually selling physical objects. This is at least what I hope.

Even in today's atmosphere I can think of very few new physical products that sell well without TV ads. Although most of us on this forum consume media in other ways TV is still king. I have a hard time believing that they seriously expected to sell a million phones without a TV campaign.

[0biwan]

i don't see any problem, we are going to attack slowly but efficiently :P