Android might dominate the mobile market share in terms of devices sold, but when it comes to mobile ad traffic and ad revenue, it has always lagged.
As reported by Opera Mediaworks, Android showed 42.8% of mobile ad impressions as compared to 38.2% for iOS devices during the first quarter 2014. However, Android still lags in ad revenue as iOS achieved 52% vs Android’s 33.5%. The good news is that Android did show a significant jump over the first quarter of 2013, which was 27%. Although this data is worldwide, the U.S. represents 50.6% of global market ad traffic.