You may have heard of a little something called Augmented Reality. Since we previewed it at CES this year, we’ve seen various applications and uses for it and heck— even we’ll see it even in sweet HUD glasses among other things. Over at SXSW, Marvel is hooking up with Aurasma to bring some pizzazz to the various comics out there. This collaboration will allow users watch video trailers of comics they see, 3D animation, recaps and other exclusive goodies just by holding their phones up to comics. Yup, this means we’ll be seeing our favorite action heroes spring to life, similar to what a certain toy making giant is already planning too.
To commemorate this partnership, Marvel the free Marvel IR app which will power its augmented reality. Check out the video below to see none other than Iron Man strutting his stuff during an impressive demo of the technology. Anyone else excited yet?
source: Tech Crunch