Marvel And Aurasma Announce Collaboration For Comics Featuring Augmented Reality

 

You may have heard of a little something called Augmented Reality. Since we previewed it at CES this year, we’ve seen various applications and uses for it and heck— even we’ll see it even in sweet HUD glasses among other things. Over at SXSW, Marvel is hooking up with Aurasma to bring some pizzazz to the various comics out there. This collaboration will allow users watch video trailers of comics they see, 3D animation, recaps and other exclusive goodies just by holding their phones up to comics. Yup, this means we’ll be seeing our favorite action heroes spring to life, similar to what a certain toy making giant is already planning too.

To commemorate this partnership, Marvel the free Marvel IR app which will power its augmented reality. Check out the video below to see none other than Iron Man strutting his stuff during an impressive demo of the technology. Anyone else excited yet?

 

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source: Tech Crunch


About the Author: Roy Alugbue

Conceived as Spock’s 4th cousin, Roy has had quite the life. He was born in beautiful San Jose, California, raised in Los Angeles, California and now resides in the greater New York City area. He has always been fascinated and obsessed with technology, especially the continuous advancements of mobile platforms. He was a Blackberry slave since his undergrad days at the University of Southern California until realizing in Feb. 2011, there were greener pastures in the land of Android. His first Android phone was the Motorola Atrix 4G, and he hasn’t looked back. He currently works in corporate media, enjoys following media and technology trends, reading a good book, weightlifting, playing on his XBOX 360 and conversing with total strangers.