Motorola has announced that they are shifting focus away from Motoblur as a brand name. As we saw with the release of the Droid X, Motoblur was integrated in a small way with the theme but not fully as we have seen on some of the other Motorola Android phones. I know for one I have never been impressed with Motoblur and though of it as an annoyance. I have heard other Android users express the same thoughts so I am not surprised to see Motorola making this move.
“With MOTOBLUR, we have found that being able to convey the value proposition around MOTOBLUR is not an easy thing to do in a 30-second ad spot. We have decided that we will focus on the value proposition of products and not MOTOBLUR as a brand name in its own right. MOTOBLUR continues to be important and I think you will see increased functionality in MOTOBLUR. This notion of push-Internet is going to be very important to us, but as a brand name, which we make matter in front of consumers as a brand name, I don’t think that’s going to be our focus going forward, but we see the experiences that we deliver is being relevant and differentiating us.” Dr. Sanjay K. JhaCo-CEO, Motorola
[via morningstar]
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