ComScore Reveals Samsung Is Top OEM Manufacturer, Android Is Top OS

by Roy Alugbue on Mar 7th 2012, 9:04am
tagged Android, apple, comscore, LG, microsoft, motorola, rim, Samsung

It’s Wednesday kids and that means it’s time for a follow-up to the previous ComScore stats we saw last month. In the newest study, ol’ Sammy continues to lead all manufacturers with a nice 25.4% market share. While Samsung is tops among all device manufacturers, there’s a bigger picture for the Android platform. The Android OS is the top OS by accounting for 48.6% of all smartphone subscribers. Read on for specific details of their latest study.

3 Android manufacturers are currently in the top 3 of OEM manufacturers. In a 3-month period ending in January, 234 million Americans aged 13 and older used some sort of mobile device. Samsung is the top manufacturer at 25.4%, followed by LG at 19.7% and Motorola at 13.2%. Apple continues its steady growth at 12.8% and RIM is well… last at 6.6%.

U.S Smartphone subscribers grew too by officially passing the 100-million mark. Since October 2011, the number of subscribers grew 13 percent to 101.3 million subscribers. Of all the operating systems out there, Android leads the charge with a 48.6 market share. Apple and RIM follow at 29.5% and 15.2%, respectively.

In some added not-so-surprising news: mobile content usage grew tremendously. Downloaded applications were used by 48.6% of subscribers and browsers were used by 48.5% of individuals. Moreover, accessing social networking sites grew to 35.7% and gaming on our devices grew to 31.8%.

source: ComScore

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Categorized as Android Manufacturers, Android News, Android Phones, Android Software, Google News

Anonymous

Exactly what does this mean? yes benefit for Samsung’s pocket; far from solidifying an android users purchase decision…

The analogy I see here is GM vs. BMW but much worse…There are more GM vehicles on the road than BMWs, but (with the exception of country music fans), the majority of folks prefer to drive BMWs (i.e. Apple Device). Most GM drivers bought the GM because they can’t afford a beamer. What is sad is, the entry price on an apple device vs. an android device is the same.folks choosing a ess innovative “me too device” over a genuinely unique item.signed an apple FanBoy
- Jack Holt
  
  While you raise good points I question how unique the iPhone is. It’s the same device that everyone has. No one can deviate from that same experience. It’s the same OS on the same hardware for everyone. There is no uniqueness. I cannot make my iPhone unique. I can however make my Nexus, or One X or RAZR MAXX fit my life in OS, customization and applications. That to me, is more unique than the “BMW experience.”
  - Roy Alugbue
    
    Agreed Jack. Apple devices are quality devices and I’ve owned an Apple iPhone 3GS and 4 myself— it doesn’t come anywhere close to having the potential for customizing and making your phone truly yours.
    
    Also– many GM owners can afford a BMW if they wanted to. But maybe the BMW has features which GM owners aren’t looking for. A shoe won’t fit the same for everyone. Keep that in mind.
    - Anonymous
      
      fair enough Roy, but from a HW vendor like Samsung or a SW developer like Google (just talking google in the mobile space), their innovation is how quick they can copy apple. any bells and whistles they have are just noise.
      - Jack Holt
        
        That would depend on your definition of copying but I wonder, who copied whom in the notification bar? Twitter integration?
        
        LTE is something that Apple is now only considering. How long ago was the first Android LTE device available?
        
        While both companies “copy” each other, to say that Google and Android OEMs are the only ones that copy just doesn’t hold weight.
- Bill
  
  The problem with analogy is that the BMW comes at a premium cost while the iPhone cost is the same as Android phones.
  
  This anology may work with mac vs PC but not iPhone vs Android.
Anonymous

unique/innovative product between oems and developers Apple iOS innovation vs Android me too. Apple HW vs. Sammy me too.

As for the experience, this is only an opinion obviously, but I buy the Apple coolaid. I dont want to deviate from the experience. As a power user who really uses the phone. from the phone itself, to the tethering capability, I feel I benefit from the control Apple has over the integration of HW w the SW.