Google envisions bigger and brighter things for the future of its Android platform. We recently saw how 850,000 Android devices are being activated every day, but that’s not stopping Google from believing it can get everyone on the planet having an Android device. This is significant too because while the use of mobile devices has increased, not everyone uses a smartphone– let alone a device connected to the internet. Google believes having a smartphone connected to the internet will play a major role in the advancement of our society. At Google’s keynote address at MWC, Google Chair Eric Schmidt highlights:
“We talk about how everyone has a cellphone, but only about one billion have a phone. For most people, the digital revolution has not arrived yet.”
What does this mean for Google? This simply means that the Android platform has the potential to reach literally billions of people. It’s no secret the Android platform is fragmented, which can be good or bad depending on how you look at it. Despite the fragmentation, the variation in devices means there will be plenty of choices which fit a certain consumer or demographic’s lifestyle (think of all the budget to premium devices out there!)— especially as our society continues to evolve in this digital age. Realizing this, Schmidt adds:
“The smartphone revolution will be universal and a mobile experience to be available to almost everyone at a fraction of the price. If Google gets it right, there will be an Android in every pocket, and at the current growth rate, it is certainly possible.”
Moral of the story: while there are other competitors out there in the world, it would be wise not to bet against Google. Especially since the platform continues to grow at a tremendous pace.
source: NY Times Blog