Toyota And Samsung Announce Joint Collaboration


What do you get when you combine an Automaker giant with an Android manufacturer giant? You get a big time collaboration of course. Toyota and Samsung have launched the Samsung Mobile Car Application which will connect Samsung smartphones to Toyota’s In-Vehicle Infotainment (IVI) system. The collaboration is expected to add “enhanced connectivity, multimedia capabilities and internet services.”

Keep in mind that while Sammy and Toyota have announced the collaboration, there are no further details except that we do know we will see the first products sometime around Q2 of this year. Hit the break to see the full press release.

Samsung Electronics to Create Smartphone Connected Car Solution in Collaboration with Toyota Motor CorporationBarcelona, Spain–February 28, 2012 – Samsung Electronics Co., Ltd, a global leader in digital media and digital convergence technologies, today announced a collaboration with Toyota Motor Corporation, to create Samsung Car Mode Application an in-car solution that seamlessly connects Samsung smartphones to Toyota’s In-Vehicle Infotainment (IVI) system.The collaboration will see the integration of a wide array of Samsung’s smartphone and mobile communication technologies with Toyota’s cutting-edge IVI to add enhanced connectivity, multimedia capabilities and internet services.The Samsung Car Mode Application will leverage safety in-car UX, a state of the art voice command technology embedded within smartphones, to provide advanced functionality, navigation and location-based services. Samsung, in partnership with Toyota, is creating innovative solutions to satisfy the needs of shared customers, driving the development of new integrated functions and experiences.Plans have been drawn up to commence commercialization in the second quarter of this year with the solution being unveiled at the Mobile World Congress 2012 in Barcelona.

Dr. WP Hong, Executive Vice President at Samsung Mobile said: “With a passion for innovation and a commitment to drive the advancement of the mobile and vehicle industry, Samsung looks forward to the shared success of this collaboration. Together, Samsung and Toyota are opening the door to the Smarter Car Era.”

To learn more about Samsung Car Mode Application, visit the Samsung stand in Hall 8 at the Mobile World Congress 2012.

About the Author: Roy Alugbue

Conceived as Spock’s 4th cousin, Roy has had quite the life. He was born in beautiful San Jose, California, raised in Los Angeles, California and now resides in the greater New York City area. He has always been fascinated and obsessed with technology, especially the continuous advancements of mobile platforms. He was a Blackberry slave since his undergrad days at the University of Southern California until realizing in Feb. 2011, there were greener pastures in the land of Android. His first Android phone was the Motorola Atrix 4G, and he hasn’t looked back. He currently works in corporate media, enjoys following media and technology trends, reading a good book, weightlifting, playing on his XBOX 360 and conversing with total strangers.