As the Q2 results continue rolling in, it’s now Garmin’s turn to announce… and it looks like they’re not too happy, at least with one department.
Although they reported great numbers in automotive, marine, aviation and outdoor departments, all of them posting a growth in both profit and units shipped. However, their mobile phone department isn’t doing so well. They report that their revenue was “below plan”, and they are “working aggressively with T‐Mobile and other carriers around the globe on the appropriate positioning and pricing of our devices in the competitive smartphone space”.
This writer’s opinion? They were just too late to the mobile space race, and brought in a competitor that was, quite frankly, underwhelming. Their entire market plan revolved around a new smartphone with a built-in GPS – an exciting idea at the time of announcement a couple years ago, but standard hat for almost every smartphones now. Their other selling point was the Garmin software built in, but now that almost every major GPS manufacturer has come out with proprietary software that runs on various smartphones without their brand on the back, This voids that selling point as well.
What do you think, can Garmin pull their mobile department out of it’s slump?
[via engadget]
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