The NPD Group States Apple Lead Mobile Handsets In Q4, But First Time Smartphone Buyers Leaned Towards Android

In a report ran by the The NPD Group, the marketing research company found that in Q4 Apple glided past Samsung and LG in best handsets sold during the quarter.  This is mostly due in part thanks to the launch of the iPhone 4S as well as adding the device to Sprint’s lineup allowing the handset to tackle 43 percent of the market in the U.S.  I wonder how many Apple employees were wondering why they didn’t do this from the start instead of having such a long exclusivity with AT&T?  Nonetheless, the new Siri based iPhone 4S attracted a significant crowd to take the lead:

“Attracted by a faster processor, improved camera and the Siri speech-driven agent, most iPhone buyers paid a premium for the iPhone 4S, making it the top-selling handset in Q4,” said Ross Rubin, executive director, Connected Intelligence for The NPD Group. “The iPhone 4S outsold the iPhone 4 by 75 percent, and outsold the iPhone 3GS, available for free on AT&T, five to one.”

However, Android still held on to 48 percent of the smartphone market during the quarter largely in part because “Android devices performed better among first-time smartphone buyers“.

Based on the latest data from The NPD Group’s monthly Smartphone Track service, among the first-time smartphone buyers in Q4, 57 percent purchased Android phones compared to just 34 percent who purchased iPhones. 

So why was Android able to pull the reigns overall in the smartphone market?

“Android has been criticized for offering a more complex user experience than its competitors, but the company’s wide carrier support and large app selection is appealing to new smartphone customers,” Rubin said. “Android’s support of LTE at Verizon has also made it the exclusive choice for customers who want to take advantage of that carrier’s fastest network.”

It’s no great surprise that Android is extremely open as well as offers more devices to choose from.  And though some might tend to focus on the “fragmentation” part of the platform, I like to think that more is better.  There are more devices for most to choose from.  Does one want a physical keyboard or a virtual one?  Do you want a 3.5-inch screen or a 5.3-inch screen?  How about LTE?The possibilities are limitless and I personally love the option base.  What’s your take on this?  Feel free to let us know in the comments below.  Hit the break for the full press release by The NPD Group for more details.  

 

PORT WASHINGTON, NEW YORK, February 6, 2012 – According to The NPD Group, a leading market research company, Apple leaped past Samsung and LG to become the best-selling U.S. handset brand in the fourth quarter (Q4) of 2011. In a quarter that featured the launch of the iPhone 4S and the addition of Sprint, Apple’s three available models combined to capture 43 percent of the U.S. smartphone market in Q4.

“Attracted by a faster processor, improved camera and the Siri speech-driven agent, most iPhone buyers paid a premium for the iPhone 4S, making it the top-selling handset in Q4,” said Ross Rubin, executive director, Connected Intelligence for The NPD Group. “The iPhone 4S outsold the iPhone 4 by 75 percent, and outsold the iPhone 3GS, available for free on AT&T, five to one.”

Together, Android and iPhone accounted for over 90 percent of smartphone sales, with Android holding on to 48 percent of the smartphone market during the quarter; however, Android devices performed better among first-time smartphone buyers.  Based on the latest data from The NPD Group’s monthly Smartphone Track service, among the first-time smartphone buyers in Q4, 57 percent purchased Android phones compared to just 34 percent who purchased iPhones.

“Android has been criticized for offering a more complex user experience than its competitors, but the company’s wide carrier support and large app selection is appealing to new smartphone customers,” Rubin said. “Android’s support of LTE at Verizon has also made it the exclusive choice for customers who want to take advantage of that carrier’s fastest network.”

The overall share of mobile phone sales that are smartphones continued to climb in Q4 2011, reaching 68 percent of the total mobile phone market, which is an increase of 18 percentage points since Q4 2010. Based on the latest data from NPD’s monthly Mobile Phone Track service, average selling prices for smartphones increased eight dollars over the prior quarter, reaching $143 in Q4 2011, which is still below average price of $149 in Q4 2010. Led by continued steady sales for Apple’s iPhones, the top five best-selling mobile phone handsets in Q4 were as follows:

  1. Apple iPhone 4S
  2. Apple iPhone 4
  3. Apple iPhone 3GS
  4. Samsung GALAXY S II
  5. Samsung GALAXY S 4G

Information in this press release is from Mobile Phone Track and Smartphone Track, both of which report on the activities of U.S. consumers, age 18 and older, who reported purchasing a mobile phone or smartphone. NPD does not track corporate/enterprise mobile phone purchases.

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  • Pritiranjan89

    Now time for android which is open-source so more chance to get new app and new features that develope every day make it more desirable handset.