Google rolls out display-based mobile display ads

You want to know about the local sub shop down the street? Well, Google does, and they’re using their advertising platform to get you to wolf down that hoagie.

Google has now released mobile ads that will utilize your location to display relevant results. The ads will show as a small ad on the top of the screen, that, when tapped, will scroll down and give you location and extra information on the ad.

While Google already has location extension ads for mobile search, this is the first tome that Google is expanding the idea to mobile display ads.

The new ad concept has been rolled out for iPhone and Android devices.

[via techcrunch]

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