Pantech Element tablet to feature HD Haptics from Immersion [Hands On Video]

by Robert Nazarian on
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Immersion is showing off their new High Definition Haptics at CES, and the recently announced Pantech Element will be the first device to feature it. The Pantech Element is an 8-inch tablet that combines a single piezo actuator from Samsung Electro-Mechanics Corp and the DRV-8662 haptic piezo driver from Texas Instruments with Immersion’s TouchSense 5000 control software and MOTIV Integrator tools. What does all of this mean? It means cutting edge touch feedback effects.

“Immersion’s TouchSense 5000 software takes advantage of the unique capabilities of high-fidelity actuators to create responsive and distinct haptic effects,” said Dennis Sheehan, Immersion’s vice president of marketing. “By working with Pantech to customize the Element with our MOTIV Integrator, we developed an intuitive and engaging user experience. Users not only receive subtle and compelling enhancements to their device navigation, but they also receive enlivening haptic feedback for multi-media content.”

The Element is also the first device to feature the MOTIV Integrator Reverb Module, which translates audio data into haptic effects. So if a user is watching a video or playing a game, the Reverb Module will combine touch effects with audio content.

“The key to enhancing mobile content with haptics is to make UI and applications feel like they look and like they sound,” explains Chris Ullrich, Immersion’s vice president of user experience. “The unique capabilities of high fidelity actuators allow us to create nuanced effects that compliment, rather than overwhelm, the user experience.”

I had a chance to try it out for myself and it’s obviously hard to translate the haptic feeling in video, but I could definitely feel it and it’s easy to see what kinds of cool things can come about with further development.

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Full press release

Pantech Element Tablet Launches with HD Haptics from Immersion

User navigation enhanced with intuitive haptic effects; new audio conversion delivers a multi-media experience users can feel

SAN JOSE, Calif., Jan. 10, 2012 (BUSINESS WIRE) — Immersion Corporation (Nasdaq:IMMR), a leading developer and licensor of touch feedback technology, today announced that the
Pantech Element is the first publicly-available tablet that delivers a high-definition haptic experience.

Launched in the US at the 2012 International Consumer Electronics Show (CES), Pantech’s Element is an 8-inch, Android-based tab. Utilizing Immersion’s piezo reference design, the
tablet combines a single piezo actuator from Samsung Electro-Mechanics Corp and the DRV- 8662 haptic piezo driver from Texas Instruments with Immersion’s TouchSense® 5000 control software and MOTIV™ Integrator tools to produce cutting-edge touch feedback effects throughout the user interface and applications.

“Immersion’s TouchSense 5000 software takes advantage of the unique capabilities of high- fidelity actuators to create responsive and distinct haptic effects,” said Dennis Sheehan,
Immersion’s vice president of marketing. “By working with Pantech to customize the Element with our MOTIV Integrator, we developed an intuitive and engaging user experience. Users not only receive subtle and compelling enhancements to their device navigation, but they also receive enlivening haptic feedback for multi-media content.”

“As a technology leader and innovator, we are committed to delivering the most advanced multi-media experiences to our consumers,” said Lim Sung-jae, Director of Overseas Marketing at Pantech Headquarters. “Immersion’s high definition touch feedback produces better, crisper effects – unique to any other user experience in the market.”

In addition to utilizing Immersion’s MOTIV Integrator to waterfall haptic effects throughout the Android UI and applications, the Element is also the first commercial implementation of
MOTIV Integrator’s Reverb Module to automatically insert haptic feedback into applications by translating audio data into effects. For users watching video or playing games, the Reverb Module creates a more engaging multi-media experience by seamlessly combining touch effects with audio content.

“The key to enhancing mobile content with haptics is to make UI and applications feel like they look and like they sound,” explains Chris Ullrich, Immersion’s vice president of user experience. “The unique capabilities of high fidelity actuators allow us to create nuanced effects that compliment, rather than overwhelm, the user experience.”

About Pantech (www.pantech.com)

Pantech Co., Ltd. is one of Korea’s top three mobile handset makers. Pantech has received wide-ranging industry recognition for its innovative handset designs, and has also introduced
a significant number of breakthrough technologies in the mobile phone industry. Established in 1991, Pantech collectively has approximately 3,500 employees and 6 regional sales offices worldwide.

About Immersion (www.immersion.com)

Founded in 1993, Immersion (NASDAQ: IMMR) is the leading innovator in haptics technology; the company’s touch feedback solutions deliver a more compelling sense of the digital world. Using Immersion’s high-fidelity haptic systems, partners can transform user experiences with unique and customizable touch feedback effects; excite the senses in games, videos and music; restore “mechanical” feel by providing intuitive and unmistakable confirmation; improve safety by overcoming distractions while driving or performing a medical procedure; and expand usability when audio and visual feedback are ineffective. Immersion’s TouchSense technology provides haptics in mobile phone, automotive, gaming, medical and consumer electronics products from world-class companies. With over 1,200 issued or pending patents in the U.S. and other countries, Immersion helps bring the digital universe to life.

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