Horace Dediu, the man behind ASYMCO, has recently compiled another fact filled market analysis of the mobile device marketplace. In his latest endeavor, Dediu examines the smartphone market and breaks it down into easy to read charts and percentages, giving an estimate of the smartphone market as a subset of the overall phone market.
The smartphone market has now reached over 30% of shipments. Non-smart devices are at 69% of total. The individual phone platform shares are as follows:
- Android (and Android-like): 17.6%
- iOS (iPhone only) 4.4%
- Nokia Symbian: 4.3%
- BlackBerry: 2.76%
- Bada: 1%
- Windows Phone 0.5%
During his research, Dediu also examined the growth of each individual operating system and determined that Android has truly taken the lead over its competitors. Keep in mind that these numbers reflect units shipped and not units sold. Either way, the substantial growth of shipments should be a direct reflection of supply and demand, right? Check out these figures and tell me Android isn’t killing it. To see Dediu’s full report, hit the ASYMCO source link below.
Android (and Android-like) shipments ballooned to nearly 70 million but sell-through could be about 10 million less. Nearly one in five phones sold is now powered by an Android variant. A remarkable story since the share was zero less than three years ago.