The struggle for some developers to introduce their new apps into American markets comes, in part, from lack of real estate. Stroll over to the Android Market and you could easily become overwhelmed by the number of app choices, not to mention the risk of exhaustion from the lengthy searching that’s required to uncover any of those “new” apps. In direct contrast, the struggle for developers in foreign markets comes, in great part, from language limitations which hinder their reach and leave a massive, untapped global consumer base behind. Now, in an effort to pave the way through that barrier, Tethras has announced the launch of their Location as a Service (Laas) platform, which allows developers to translate their apps into more than 40 languages.
Tethras says that developers will be given “unprecedented” reach to new users with the platform and that translators and developers will be able to preview what a translation will look like within the app itself. Co-founder and CTO, Brendan Clavin adds,
“Every aspect of an Android app must be translated in a way that is both linguistically and culturally appropriate for targeted markets abroad… developers that localize their apps have the best shot at breaching local app rankings and attaining positive consumer feedback, leading to more downloads and revenue.”
Hit the break for the full press release.
San Francisco, California (PRWEB) October 26, 2011
Today Tethras, a leading mobile app localization platform, announces its official support for the Android platform. Previously running in beta, Tethras now fully supports localization of Android native apps. Developers looking to take their Android apps global can sign up for Tethras’ localization service by visiting www.tethras.com.
Tethras now allows for Android app developers to translate their apps into over forty languages – just in time for AnDevCon in early November. Tethras’ localization service enables Android developers to tap into new streams of revenue in relatively untouched global markets with ease. Tethras streamlines the localization process and eliminates the need for project managers, allowing Android developers to spend more time creating and less time maintaining and updating their apps for multiple markets.
According to comScore, recent stats show that Android became the U.S. smartphone market leader early this year, overtaking BlackBerry. The iPhone was third. And, according to Google, there are 580,000 Android smartphones activated every day – now totaling over 190 million Android smartphones activated worldwide. With so many Android devices penetrating the global mobile market, from Europe to East Asia, developers have the potential to reach an unprecedented number of users with their products.
“Every aspect of an Android app must be translated in a way that is both linguistically and culturally appropriate for targeted markets abroad,” said Tethras co-founder and CTO Brendan Clavin. “Developers that localize their apps have the best shot at breaching local app rankings and attaining positive consumer feedback, leading to more downloads and revenue.”
As the world’s first Localization as a Service (LaaS) platform, Tethras enables translators and developers to preview what a translation will look like within the app itself. This results in a more accurate translation. In addition, Tethras is a cloud-based service, so updating and managing translations is a pain-free process, seamlessly integrating with the app development workflow. As a result, developers and translators can work together more freely and efficiently.
The Tethras team will be attending AnDevCon in San Francisco on November 6. To schedule a localization consultation please email info(at)tethras(dot)com.
Watch this video to learn more about what Tethras does: www.youtube.com/watch?v=X1W4xcPvCAY
About Tethras
Tethras was founded in 2010 by Brian Farrell and Brendan Clavin to provide complete localization services for mobile app developers. The online, automated service is integrated directly into development workflow and provides a fast, uncomplicated solution at significantly reduced cost. With a full multi-region community of translation experts in over 40 languages, developers can reach global markets with ease.
Read more: http://www.sfgate.com/cgi-bin/article.cgi?f=/g/a/2011/10/26/prweb8910684.DTL#ixzz1by1dbY6H