Today Best Buy announced a $200 price drop for the HTC Flyer. Starting tomorrow, the device will retail for $299 and can be purchased in store and online. With all the tablet options these days it seem manufacturers realize that in order to get a piece of the action it helps to have a lower price point than the competitor’s. There has been a recent trend in lower price points with the recent $200 decrease on the BlackBerry Playbook and the upcoming $199 Amazon Kindle Fire tab. Not everyone wants or can afford a $500-$900 tablet. It’s nice to see the trend is dying down, and more tablets are becoming available at a reasonable price.
With the HTC Flyer having an unlocked bootloader, we should see many options for customization in the future. Don’t forget that at some point it’s scheduled to receive the Honeycomb update as well.
Full press release after the jump.
MINNEAPOLIS, Sept. 30, 2011 – Best Buy (NYSE: BBY), a leading retailer of consumer technology products, today announced it is reducing the price of the HTC Flyer from $499.99 to $299.99 starting Saturday, Oct. 1. Customers can take advantage of this permanent lower price online at BestBuy.com and at all Best Buy and Best Buy Mobile standalone stores nationwide.
The HTC Flyer is a fast, portable, light-weight tablet that integrates the immersive and highly intuitive HTC Sense(TM) experience and enables content including videos, music, games and more to be easily accessed and enjoyed. The 7-inch (measured diagonally) tablet operates on the Android 2.3 Gingerbread operating system and comes loaded with 16GB of memory.
Best Buy is advancing growth of the tablet category by combining the most tablets under one roof1 with a shopping experience that allows customers to easily try and compare devices. The retailer is committed to delivering superior value and convenience by presenting a full line of accessories with each device, along with exclusive advantages such as tablet selection and connections support from specially trained Best Buy Blue Shirts, financing options, Reward Zone points, and tablet trade-in and Buy Back programs. For more information about these programs and tablets at Best Buy, visitwww.bestbuy.com or www.bestbuy.com/tablets.
About Best Buy Co., Inc.
Best Buy Co., Inc. (NYSE: BBY) is a leading multi-channel global retailer and developer of technology products and services. Every day our employees – 180,000 strong – are committed to helping deliver the technology solutions that enable easy access to people, knowledge, ideas and fun. We are keenly aware of our role and impact on the world, and we are committed to developing and implementing business strategies that bring sustainable technology solutions to our consumers and communities. For information about Best Buy, visit www.bby.com.
1 Based on a comparison to National Retailers as of June 11, 2011.
Best Buy Public Relations
(612) 291-4812 or Jeremy.Baier@BestBuy.com