I am not sure if this is really going to be the iPad killer, but Amazon is definitely pricing it right. The Kindle Fire will be a 7-inch Android tablet for $199. The will also offer a free 30 day trial of Amazon Prime which costs $79 per year. Amazon Prime includes streaming video and free two-day shipping.
It’s priced right, but let’s face it, it is a very stripped down tablet. You won’t find an embedded camera or a microphone. We believe is is based on Android 2.1, but they dramatically changed it.
This appears to be marketed to consumers who want an e-reader, and not a full fledged tablet. The Kindle Fire should be successful because of the “Amazon” name and price, which is lower than the Barnes & Noble Nook Color.
[via bloomberg]