The Mobile Mix report for August 2011 was released over the weekend and awards Android the gold metal for 54% of overall impressions in a seemingly two-man race for traffic across the Millennial Media mobile advertising network. iOS nabs silver with 28%, RIM limps behind with 13% for the bronze and Microsoft seems to have hardly left the starting gate with their meager 1% share. Interestingly, this latest MM report combines both connected devices like MP3 players and tablets alongside smartphones for the first time. The result amounts to a very accurate glance at the OS impression share for devices the public are using right now.
Some more hightlights:
- 15 of the top 20 handsets are running Android; the highest ranking Android phone is the LG Optimus at #2 just behind the iPhone which ranks #1. The Blackberry Curve, Bold and Torch also found their place on a list dominated almost entirely by Android and iOS.
- Android impressions grew 48% from July ’11, Blackberry grew 10% and iOS stayed about the same.
- Smartphones account for 72% of all MM impressions; connected devices claim the other 28% split equally between the two.
- Games generate the most traffic of any other category of app (25%), a growth of 19% from July ’11.
- Music/Entertainment apps grew their share of traffic by 13% from July ’11, of which radio apps made up more than 50% of this category’s total impressions.
Hit the break for a link to download the entire Mobile Mix report.