The July report from comScore is in and Android market share more than doubled. Since this past July, 1in 4 smartphone users in the EU5 were using an Android platform. Of Android manufacturers, HTC had the most share followed by Samsung.
“Smartphone adoption has seen significant growth from the previous year, driven in large part by the increasing popularity of the Google Android platform,” said Jeremy Copp, comScore Europe vice president for Mobile. “Although Symbian continues to lead the EU5 smartphone market, Android is gaining fast and recently passed Apple to become the second most popular platform. Network operators, publishers and advertisers looking to effectively reach the European mobile audience must pay close attention to the continued growth of Android in the region, as it will likely have far-reaching implications for the mobile media landscape.”
Check out the comScore charts after the break.