App piracy is taking money away from Android developers (Study)

According to Yankee Group’s 2011 US Consumer Survey, Android app piracy is a major concern among developers. The study suggests that users across both Apple and Android platforms download on average, 40 apps per year but Android developers aren’t getting their fair share of the money. The survey included 75 Android developers and suggests Piracy to be an ongoing problem.

Findings from the survey:

  • Piracy is a problem for Android Among the Android developers surveyed, 27 percent see piracy as a huge problem and another 26 percent see it as somewhat of a problem.
  • Google isn’t helping. Fifty-three percent of developer respondents say Google is too lax in its Android Market policies.
  • Piracy hurts developers’ top and bottom lines. About a third of developers say piracy has cost them in excess of $10,000 in revenue. Additionally, 32 percent say it increases their support costs, while another quarter say they see increased server costs due to heavy loads imposed by pirated copies.

Yankee Group director, Carl Howe, and author of “Android Piracy: How Republished Apps Steal Revenue and Increase Costs”, had this to say about the findings. “Android apps are living in the Wild West without a sheriff. With five other major mobile OSs competing for consumer dollars, Google can’t afford to simply let pirates kill app developers’ businesses. They need to foster some law and order or developers will flee to other platforms and Android will lose customers.”

Let’s show our developers that we’re here to stay. Head to our apps database and spread some cheddar.

[via marketwatch]

  • Lawrence D’Oliveiro

    Did this “study” demonstrate any understanding of basic economic principles? Here’s a simple one: “elasticity of demand”.

    What that means is, you won’t get the same demand for a product when the price is changed. So “pirated” copies at $0 do not translate 1:1 to lost sales at price $x for x > 0.

    In spite of having this pointed out to them, these “piracy studies” blithely continue to ignore such considerations. You can no longer blame it on ignorance; it seems to be deliberate.

  • Lol

    This seems to be opinions about piracy and not an actual study. Wake me up when there is an actual study.

  • Guest

    Interesting that they say the infringed copies increase support costs? How? If they can tell it is not legit, why support it, and if they can’t, how do you have a stats? 

    Once again it seems there is nothing but some guys chatting around a bar in this “study”

  • Guest

    Surely the “love” should be spread to the people that give us the apps for free first.  Then if there is anything left over maybe buy something they weren’t willing to share.