Complete with a hint of irony, AT&T has confirmed they will limit their individual messaging choices to include only their unlimited plan beginning August 21st.
The aptly named Messaging Unlimited Plan goes for $20 and will leave you with few other options beyond pay-per-message, which would cost you twenty cents each (thirty cents for MMS).
So you can say good-bye to the $10 bundle for good, unless you’re a current customer that is. “Current customers can keep their texting plans even if switching handsets,” an AT&T spokesperson confirmed in addition to releasing an official statement. Also, no worries for those with Family Unlimited Messaging, no changes have been made there, so you can continue to text all you like with this $30 plan.
Hit the break for AT&T’s official statement.
“We regularly evaluate our offers and are making some adjustments to our messaging lineup. Starting August 21, we’re streamlining our text messaging plans for new customers and will offer an unlimited plan for individuals for $20 per month and an unlimited plan for families of up to five lines for $30 per month. The vast majority of our messaging customers prefer unlimited plans and with text messaging growth stronger than ever, that number continues to climb among new customers. Existing customers don’t have to change any messaging plan they have today, even when changing handsets.”