With the initial launch of the Motorola Atrix 4G on AT&T and its new innovative laptop dock, it was a big surprise to the company when sales weren’t where they would’ve liked them to be. But why was that? I can recall when the device was first announced along with its webtop dock, the word “innovative” was used for lack of a better term. The device appealed to many and was thought of as a “game changer”. Well, not so. The price of the dock was too high and features were extremely lacking. In addition, to this day, the dock is still a whopping $500 bucks on Amazon’s site. However, Motorola wants to give it another shot. How you say? In a recent earnings call, Sanjay Jha had this to say:
… I could start by saying we continued to do a lot of consumer testing of our webtop capability and we do the testing in enterprise. In both places, we see a lot of interest but believe it or not, the traction is actually greater for the webtop capabilities with the enterprise than it is with consumers. And what you will see us do is actually recognize that the pricing of our initial devices were little higher and you will see us introduce two tiers of laptops, lap docks rather. One in the lower tier to address the consumer needs and another higher tier to address the enterprise needs which the customers there are little less sensitive to pricing and much more careful about the capabilities that they receive.
Motorola wants to create at least two other laptop docks appealing both to the enterprise environment and the average consumer environment with an emphasis on price for the latter and features & security for the former. The devices are to sport better track pads and keyboards as well as be of a better build quality. Here’s to hoping Motorola is successful with this approach because we’re not sure they’re going to receive a second chance at it. Or is that a third chance? Feel free to let us know what you think in the comments below. Hit the break to check out the original video demo of the Atrix in all its glory along with the laptop dock. Maybe it will conjure up some hope for the new models.
[via androidandme]