Yesterday HTC released their monthly and year-to-date revenue figures for 2018 and things are looking really bad for the company. Sure, things have been bad for HTC for several years now prompting the company sell off a significant portion of their business to Google. Even with that, two rounds of layoffs in their U.S. and Indian operations have occurred this year. HTC continues to release new phones, like the HTC U12+ this summer, but that does not seem to be slowing the nosedive.
According to HTC, August revenues were approximately $45.2 million USD, which is essentially flat compared to July 2018. However, a year ago HTC pulled in $97.6 million, so monthly revenues are down almost 54% year-over-year. Monthly performance for August is consistent with their year-to-date performance which is also down 54%. Thus far this year the company brought in $580 million versus $1.3 billion at this point in 2017. Sources are projecting HTC may not make it to the $1 billion mark for the whole year unless something changes the current trend. If HTC fails to make that threshold, it would be the first time in more than a decade that HTC did not bring in at least $1 billion.
Over the years we have watched HTC continue to decline. Despite their struggles, the company kept finding ways to keep things going and they keep churning out new models in an attempt to keep pace with the rest of the major players in the smartphone market. 2018 seems to have seen things accelerate in a bad way for HTC. While there was always a bit of a question about how long HTC could stay in business, it tended to stay safely in the background. That could change over the coming months, especially if HTC is forced to shut down any other parts of their operations.