Depending on what color glasses you see the world with, a slip-up by Verizon reveals a company extremely comfortable with their upcoming phone launch or a desperate attempt to pump up the number of units shipped. According to sources who were poking around in the My Verizon app, the wireless carrier appears to be ready to offer a Buy One, Get One (BOGO) deal on the Galaxy Note9 when pre-orders go live.
Samsung will officially unveil the Galaxy Note9 later this week on August 9th. In all likelihood, retailers and carriers will launch their pre-orders within minutes or hours of the end of Samsung’s Unpacked event. Units are expected to be ready and delivered a couple weeks later on August 24th.
Although the offer that was discovered in the My Verizon app did not include any details, carriers typically offer these BOGO deals by applying monthly credits during each month for a couple years when a buyer would normally be paying for their device.
Normally BOGO offers for new phones do not surface for a few months after release. This gives the company time to capitalize on consumers who want the latest and greatest phones and are willing to pay normal or mildly discounted prices. The launch of BOGOs can then provide a little spark for unit sales once the initial frenzy has passed.
It is not clear why Verizon would want to do a BOGO as early as the pre-order stage. One factor could be the expectation that the phone’s high price will chase potential consumers away.