Google is reportedly working on a mid-range Pixel for emerging markets

When Google consigned the Nexus program to history and moved on to the Pixel line-up with its noticeably higher price tags, many stock Android fans were left out in the cold, unable or perhaps unwilling to cough up the extra dough for the search giant’s new premium phones. And despite launching Android One to cater for the budget conscious, there just wasn’t a mid-range phone to be had for those that fell into the middle ground. That could be about to change though because it is reported that Google is indeed working on a mid-range phone for emerging markets. 

First reported by 9to5Google in 2017, the mid-range Pixel phone is allegedly headed to India and other “price-sensitive” markets, following up on the launch of Google’s smart speakers and the premium Pixelbook laptop later this month. Google is said to be aiming to launch the mid-range Pixel sometime in July or August, although there is no word on pricing as yet.

Google’s focus on India makes sense; it has a fast-growing smartphone market, and while the Android One program targets the budget conscious segment of the population, the mid-range Pixel will focus on the middle ground, while the regular Pixel phones occupy the premium segment.

Source: The Verge

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About the Author: Peter Holden

He's been an Android fan ever since owning an HTC Hero, with the Dell Streak being his first phablet. He currently carries a Pixel 2 XL, Huawei P20 Pro, and a Galaxy Tab S2 8.0 around in his pockets. When not immersed in the world of Android and gadgets, he's an avid sports fan, and like all South Africans, he loves a good Braai (BBQ).