Google announced a new partnership with Ticketmaster designed to leverage the YouTube platform to make it easier for music fans to find live concert events. The YouTube team says the partnership with Ticketmaster will help drive more revenue to artists by helping them sell tickets.
The new venture combines two different elements into the YouTube platform. First, YouTube will now start to display information about upcoming U.S. tour dates in the information available on an artist’s YouTube videos. This event information will be driven by Ticketmaster’s database of concert listings. Needless to say, this means both the artist and the venue will have to be using Ticketmaster for ticket sales to their events.
Users will find the second element to me a simple process to purchase tickets through Ticketmaster with links served up directly from YouTube. Just like the concert information, this is designed to make it as simple as possible for fans to not only find information on live shows, but to order their tickets.
According to YouTube, the new feature will be rolling out to shows in North America initially, not just the U.S., and will eventually expand globally.