In their latest round of reviews and recommendations for smartphones, Consumer Reports is recommending buyers choose the Samsung Galaxy S7 over the new Apple iPhone 8. Having one of the leading sources for buying recommendations choose a phone that is over a year old over the latest release from Apple has to sting and points to some of the problems Apple is experiencing with their latest marketing experiment.
Breaking down the scores, Consumer Reports actually rated the Samsung Galaxy S8 and Galaxy S8+ the highest among the smartphones it reviewed with a score of 81 out of 100. On the heels of those devices were several smartphones with a score of 80 including the iPhone 8, the Galaxy S7, the Galaxy Note 8 and the LG G6.
With that four way tie, Consumer Reports had to dig in to some different qualities of the devices to try to rank them against each other. In the case of the Galaxy S7, Consumer Reports gave the device the nod over the iPhone due to longer battery life and better call quality. Both the Galaxy Note 8 and LG G6 were rated slightly below the iPhone 8. With all of the devices tied at 80 points, the ultimate decision is more of a personal decision based on what features a buyer may place the most value on.
The tight results of the scoring and ratings points to a couple issues. First, one can see how hard Samsung has been working to establish itself as a leader in the smartphone market by grabbing three of the top 5 spots in Consumer Reports’ analysis. Keep in mind these comprise three of Samsung’s last four phone releases with only the production-marred Galaxy Note 7, which was pulled from the market, as the only one missing.
Second, this points to problems for Apple in not being able to distance itself from the rest of the market with their latest release. There have already been reports that sales of the iPhone 8 are struggling. This may be caused by two factors including reluctance of consumers to pay the extra cost for not much apparent gain and going for the older iPhone 7 as well as other buyers who are waiting for the iPhone X.