In the not too distant past, Apple iPhone launches always drew big lines on release day to their retail locations. Reports indicate that this year’s launch was much less subdued and while the prevalence of online order likely had an impact, the buzz around Apple’s latest products seems more muted than in the past. On the flip side, it seems Google may be moving in the opposite direction as they continue to hone the hardware they make available. In a sign of this continued surge, the tech giant is preparing to open two “pop-up” stores in New York and Los Angeles the day the new Pixel 2 devices launch. No doubt Google is hoping for some decent lines to make for good buzz about their products.
The store in New York will be located at 110 Fifth Avenue while the Los Angeles location will be 8552 Melrose Avenue. Source report the stores will be open 10:00 am to 8:00 pm local time. They are expected to operate throughout the holiday shopping season.
Branding for the stores follows on Google’s new “Made By Google” initiative. While the timing suggests the headliner, at least initially, will be the Pixel 2 and Pixel 2 XL smartphones, other hardware from Google and their partners should be available as well. This will likely include the slate of products ready to hit the shelves that were announced last week, like the new Google Home Mini and Google Home Max or even the new Google Pixel Buds. Later we may even see the new Pixelbook made available at these stores. Alongside all of these new items consumers may also find some stalwarts like Chromecast devices and the original Google Home. Accessories like cases, chargers, and docks will probably be available as well.