‘Made for Google’ partner program in the works for certified accessories

As Google continues their push into hardware, one area that needs attention is accessories for all of the new items. To help the market for items like chargers, cases, extra batteries, and other items, source indicate a new “Made for Google” certification program is in the works. Although no details regarding the program have surfaced yet, sources think the new program will give partners the opportunity to use a Google certification logo on their products to help them ride Google’s coattails.

The program could be similar to what Apple does with third-party vendors and their MFi, or Made for i, program. In that program, vendors have to do things like certify cases can protect a case from a drop of up to 1 meter. Another piece of the MFi program is a requirement for vendors to use “sanctioned” hardware for Lightning connectors. Sources indicate that USB-C charging consistency and compliance may be a big part of Google’s new program.

Google has a big event scheduled for tomorrow when they will reveal the new Pixel 2 devices along with other hardware. The company may announce the new Made for Google program at that time. If nothing surfaces tomorrow, look for an announcement in time for the holiday shopping season.

source: 9to5Google


About the Author: Jeff Causey

Raised in North Carolina, Jeff Causey is a licensed CPA in North Carolina. Jeff's past Android devices include an HTC EVO, a Samsung Note II, and an LG G3, and a Motorola Moto X Pure Edition along with a Samsung Galaxy Tablet 10.1. He currently uses a Samsung Galaxy S8 and (very rarely) a Nexus 7 (2013). He is also using a Verizon-branded Motorola Moto Z Play Droid supplied by his job. Jeff used to have a pair of Google Glass and a Moto 360 Sport in his stable of gadgets. Unfortunately, his wife and kids have all drunk the Apple Kool-Aid and have i-devices. Life at home often includes demonstrations of the superiority of his Android based devices. In his free time, Jeff is active in his church, a local MINI Cooper car club, and his daughter's soccer club. Jeff is married, has three kids, and a golden retriever.