As Google continues their push into hardware, one area that needs attention is accessories for all of the new items. To help the market for items like chargers, cases, extra batteries, and other items, source indicate a new “Made for Google” certification program is in the works. Although no details regarding the program have surfaced yet, sources think the new program will give partners the opportunity to use a Google certification logo on their products to help them ride Google’s coattails.
The program could be similar to what Apple does with third-party vendors and their MFi, or Made for i, program. In that program, vendors have to do things like certify cases can protect a case from a drop of up to 1 meter. Another piece of the MFi program is a requirement for vendors to use “sanctioned” hardware for Lightning connectors. Sources indicate that USB-C charging consistency and compliance may be a big part of Google’s new program.
Google has a big event scheduled for tomorrow when they will reveal the new Pixel 2 devices along with other hardware. The company may announce the new Made for Google program at that time. If nothing surfaces tomorrow, look for an announcement in time for the holiday shopping season.