New T-Mobile REVVL officially launches

Earlier this year we reported on T-Mobile wanting to bring back a trend from a few years ago – carrier-specific and branded devices similar to the DROID line of devices on Verizon. At the high end of the spectrum, T-Mobile was planning to release an Alcatel/TCL manufactured smartphone called the REVVL. Today T-Mobile officially took the wraps off the carrier-branded REVVL, a phone that T-Mobile says answers “the needs of customers” by providing “a ton of features without breaking the bank”.

The new REVVL comes with a 5.5-inch HD screen, 2GB of RAM and 32GB of onboard storage. The device is powered by a Mediatek MT6738 processor, has a 3,000mAh battery, and 13MP rear-facing/5MP front-facing cameras. The device is shipping with Android 7.0 Nougat for an operating system. The REVVL also gets a fingerprint scanner.

Despite being the top of the line for a T-Mobile branded device, the REVVL’s specs are clearly not at the flagship level of the rest of the smartphone market. The good news is the price is more in line with the specs at only $125 full retail price. Buyers can also opt for $5 per month payments on an EIP or JUMP! On Demand. The device will be available for purchase starting on August 10th.

T-Mobile is supposedly working on an even cheaper, more budget-friendly smartphone called the Alchemy. If the REVVL is only $125 full retail, the Alchemy price tag will likely come in at a stunningly low number although we will have to see how many hardware compromises are made to achieve that feat.

Along with the launch of the of REVVL, T-Mobile is also introducing Smartpicks, which are “hand-picked” examples of budget smartphones from top-tier brands. The initial batch of Smartpicks include the T-Mobile REVVL, the Samsung Galaxy J3 Prime, the LG K20 Plus, the LG Aristo, and the ZTE ZMAX Pro.

About the Author: Jeff Causey

Raised in North Carolina, Jeff Causey is a licensed CPA in North Carolina. Jeff's past Android devices include an HTC EVO, a Samsung Note II, an LG G3, and a Motorola Moto X Pure Edition along with a Samsung Galaxy Tablet 10.1. He currently uses a Samsung Galaxy S8 and (very rarely) a Nexus 7 (2013). He is also using a Verizon-branded Motorola Moto Z Play Droid supplied by his job. Jeff used to have a pair of Google Glass and a Moto 360 Sport in his stable of gadgets. Unfortunately, his kids have all drunk the Apple Kool-Aid and have i-devices. Life at home often includes demonstrations of the superiority of his Android based devices. In his free time, Jeff is active an active runner usually training for his next marathon, owns a MINI Cooper, and plays Dungeons & Dragons. Jeff has three mostly grown kids and a golden retriever.