Sprint jabs Verizon with opening of Twice the Price store

This almost feels like it should be April Fools Day and maybe that is what Sprint is hoping Verizon customers feel about their wireless plans. In a pointed announcement accompanied by a spoof advertisement video, Sprint is inviting shoppers to visit a pop-up Twice the Price store in Flushing, New York today only from 10:00 am to 7:00 pm. What is a Twice the Price store you may be asking? It is a store where all of the prices have been doubled to whatever their normal price is. The spokesman for the store, “Uncle Danny”, does a much better job explaining it in the “commercial” released to YouTube so be sure to hit the break and check it out.

According to Uncle Danny’s statement, the genius idea came to him when he asked,

“If Verizon can charge customers twice as much for four lines of Unlimited, why can’t I? Did I copy Verizon? No, I was just inspired by their over-the-top-pricing and the billions of dollars they’ve made. I wanted to give customers a similar experience in my store. We’ll sell anything for twice the price!”

Besides throwing some shade at Verizon, Sprint uses the opportunity to launch a new campaign for their Sprint Unlimited Freedom by pointing out that their prices are half of what Verizon charges for four or five lines of service. Currently, Verizon charges $45 per line on their unlimited plan while Sprint is only $22.50 per line for four lines and a fifth line can be added for free.

Before heading out to the Twice the Price store, which is a real thing if you are in the area of 69-43 Grand Avenue, Flushing, NY, note that actual items are not for sale, but you can browse all the “deals.” Sprint does not indicate how long pricing at these levels will be available, but if you sign up for one of the plans the rates will remain the same until September 30, 2018 when they go up to normal prices, which would be $160 for four lines, or $40 per line.


About the Author: Jeff Causey

Raised in North Carolina, Jeff Causey is a licensed CPA in North Carolina. Jeff's past Android devices include an HTC EVO, a Samsung Note II, and an LG G3, and a Motorola Moto X Pure Edition along with a Samsung Galaxy Tablet 10.1. He currently uses a Samsung Galaxy S8 and (very rarely) a Nexus 7 (2013). He is also using a Verizon-branded Motorola Moto Z Play Droid supplied by his job. Jeff used to have a pair of Google Glass and a Moto 360 Sport in his stable of gadgets. Unfortunately, his wife and kids have all drunk the Apple Kool-Aid and have i-devices. Life at home often includes demonstrations of the superiority of his Android based devices. In his free time, Jeff is active in his church, a local MINI Cooper car club, and his daughter's soccer club. Jeff is married, has three kids, and a golden retriever.