Earlier this month word got out that Samsung was working on a project to jump into the market for artificial assistant home speaker devices similar to Amazon Echo hardware or Google Home. This seemed a bit odd considering the trouble Samsung has been having getting the voice activated portion of Bixby to work properly for the U.S., English speaking market. Now sources are saying Samsung may not release such a device after all, although the addition of Bixby technology to other devices is not out of the question.
According to an anonymous source, “Samsung currently does not view AI speakers as marketable, as the global market is already dominated by unbeatable Amazon and the Korean market is too small to make profits.” The source also noted that Samsung, despite its size, has a relatively small group of employees working on their Bixby platform especially when compared to companies like Google or Amazon. That small group is already struggling to keep up with the demand to get a functioning English speaking version out the door to consumer devices, so adding in work on a dedicated speaker is just too much.
Although Samsung is basically conceding the market to others, their dreams of seeing their Bixby AI becoming more widespread are not dead. One advantage Samsung may have over some other companies is the diversity of products they manufacture, especially in areas like home appliances. As we have seen, if it is possible to insert the latest tech gadget into a home appliance, someone will make that happen. Samsung could do that by adding Bixby to home appliances and bypass the need for small, independent speaker devices.
Are you ready for “Hi Bixby…start laundry”?