Earlier this week Motorola launched the new Moto Z2 Play and for the U.S. market, the exclusive carrier will be Verizon, although an unlocked version is described as being available “later this summer.” Normally one would expect a Verizon exclusive phone from Motorola to be adorned with DROID branding, but that is not the case with the Moto Z2 Play. If you are a fan of the DROID branding, the good news is that Verizon appears to have plans to bring it back in the future.
According to a Verizon spokesperson, “we’ll continue using the Droid name on future smartphones when it makes sense.” Since the Moto Z2 Play is not technically the top of the line and therefore a “flagship” device for Motorola, it might mean Verizon and Motorola have decided to limit the DROID name to the Moto Z2 whenever it is released.
Another alternative being suggested by some sources is that Verizon may look to a different manufacturer for production of DROID branded devices. That would be a major change, but given Lenovo’s on-again, off-again decisions surrounding the Motorola brand, it may be possible they want to emphasize their own branding and not be limited to DROID branding for future devices. The use of a different manufacturer for a DROID branded device has happened in the past, like with the HTC DROID DNA.
At one time, the DROID branded phones from the Motorola and Verizon partnership were almost synonymous with Android-powered smartphones, especially right after the marketing partnership launched in 2009. Back then the DROID phones were viewed as credible alternatives to iPhones. Now, a few years later, Android has taken over the market for smartphones and Android tends to stand on its own in the minds of consumers.
source: The Verge