YouTube is an immensely popular video platform, that goes without saying, and Google is continuing to explore new ways for video creators and their viewers to enjoy and even interact with the content. At today’s Google I/O 2017 keynote, Google introduced 360-degree video support for your connected TV as well as a new Super Chat API.
You can already find thousands of 360-degree videos on YouTube that allows for the viewer to pan their smartphone around to pan around the video itself. This of course is most commonly found with virtual reality devices, but coming soon you will be able to cast these 360-degree videos directly to the YouTube app on your TV, as well as control it with the remote’s navigation buttons.
While it may not be the most exciting update in the world, it’s certainly not a bad thing to be able to enjoy 360-degree videos while remaining seated and not having to spin around the room.
Super Chat is a pretty interesting new feature also coming soon to YouTube. Social interaction with live videos is an essential part of a user’s or company’s outreach and monetization. With this new API, not only will viewers of the live video be able to pay money to highlight their own comments in the chat feed, but milestones can be created to trigger real world actions.
Everything from controlling lights and drones, to dropping dozens of balloons on people’s heads, Super Chat can provide video creators with a new set of tools to engage their viewers in the content, while making a bit more money as well.
We will be on the lookout for the timing of these updates as well as any more information that may be released!