Motorola continues their efforts to hit all price points and market segments with a smartphone option with the official launch today of the Moto C and Moto C Plus models. As noted when word first leaked out, these devices are firmly targeted at the bottom end of the market for buyers who are on a tight budget or who simply have no interest in a powerful device.
The Moto C is the more basic of the two devices with a 5-inch display running at only 854 x 480 resolution. The rear-facing camera is a paltry 5MP unit while the front-facing camera is a mere 2MP sensor. Both 3G only and 4G options will be available with RAM starting at 1GB and onboard storage starting at 8GB for the 3G only model and 16GB for the 4G model. Although it sounds small, the Moto C comes with a 2350 mAh battery which should be plenty for such a minimally powered device.
Stepping up to the Moto C Plus, buyers will get a slightly higher resolution screen – 1280 x 720 – and an 8MP rear-facing camera. In addition, all Moto C Plus units will be 4G capable and options start out with 1GB of RAM and 16GB of onboard storage. Like the Moto C, the Moto C Plus gets an impressive battery to power the minimal hardware. In fact, the 4000 mAh battery would fit in nicely with a flagship level device.
Pricing for the Moto C starts at €89 ($98 USD) for the 3G version and €99 ($109 USD) for the 4G unit while the Moto C Plus pricing starts at €119 ($131 USD). The devices will be available in markets in Latin America, Europe and Asia Pacific and there is no indication that will expand over time, so U.S. consumers will be out of luck. Color choices will include Starry Black, Fine Gold, Pearl White and Metallic Cherry.