Lenovo could be letting go of the DROID brand in 2017.
After it purchased Motorola in 2014, Lenovo was put in a tricky position. The DROID brand, which essentially gave Android the strength it needed in 2009 to rise to the top, was dormant. The company could’ve continued utilizing Google’s straightforward Moto brand, create a new brand, or resurrect the Verizon-exclusive DROID brand. It actually did keep the Moto brand, but the DROID brand made a comeback briefly in the DROID Turbo and DROID Turbo 2 as well.
Things stayed quiet and then last summer Lenovo shocked us all by introducing three DROID-branded phones for Verizon customers only. The Moto Z, Moto Z Force, and Moto Z Play all arrived on Verizon before being sold anywhere else in the world. That angered us, and it angered consumers.
Maybe Lenovo learned it’s lesson.
Evan Blass, the renowned mobile industry insider, tweeted that Verizon may not get DROID-branded phones anymore. We’d have to assume that, instead of them being DROID-branded, they’ll be labeled the same as the unlocked variants.
Here’s what the tweet says:
“I’m not sure if Motorola’s offerings on Verizon are going to be DROID-branded anymore.”
This would apply to the upcoming Moto Z2, Moto Z2 Force, and Moto Z2 Play. Those unannounced devices have been making appearances in reports and leaks as of late. An alleged image of the Moto Z2 Play surface last month. Not a whole lot is different from the current generation; however, Lenovo is probably going to restyle a few things. The formula wasn’t bad last year. Everyone was merely frustrated about the Moto Z family’s limited availability.
Take it how you will, but it seems like Lenovo understands that giving Verizon exclusive selling rights to its phones in 2016 was an awful idea.
Source: Evan Blass (Twitter)