Nokia is prepared to engage in intergalactic warfare.
Today is Star Wars Day, so you know brands from every industry are going to capitalize on the hype. Whether it’s through tweets or videos, brands just want to take advantage of the popularity of Star Wars around the world. Millions of fans exist, and the unofficial holiday has become something of a marketing machine over the years. Needless to say it’s a perfect match for any company trying to get its brand or products noticed.
Here’s a video released by Nokia for Star Wars Day:
Coming to your galaxy soon…
Nokia’s Star Wars Day video starts with the franchise’s trademark “in a galaxy far far away” opening sequence. The Android mascot is standing alongside two phones before a bunch of upcoming Nokia-made phones appear and get all the attention. The Nokia 6 says “I am your father,” but the Nokia 3310 surfaces to declare itself the daddy of all phones.
The entire scene takes place in Tatooine, one of the franchise’s most well-known locations.
Although it’s largely based on Star Wars, the video’s title could indicate Nokia is taking a jab at Samsung. The theme of the video is that the company’s new phones are coming to “your galaxy soon.” As you know, Samsung’s phones are Galaxy-branded. But that’s not really important here. Nokia wanted to get a little publicity for celebrating Star Wars Day.
Source: Nokia Mobile (Twitter)