LG could be following in Samsung’s footsteps, moving away from traditional displays for curved instead. The first application we will see this on will allegedly be the LG V30.
According to The Investor, LG Display is ramping up production because of increased demand for curved OLEDs in the market. Previously, the company supplied them in small quantities for Xiaomi, but there wasn’t any plans for mass production at the time. Now, LG Display will be supplying curved OLEDs to customers within the first half of 2017, with one of those companies being LG.
If this report is anything to go by, LG wants to throw one on the upcoming V30. Not only that, but these curved OLEDs are actually very similar to Samsung’s. They’re “similar to the curved screens used in Samsung Electronics’ flagship models,” The Investor said.
LG is pretty late to the game when it comes to curved displays, honestly. It might boost sales a bit, but Samsung has already capitalized off of the unprecedented design of curved OLEDs, selling millions upon millions of units of “Edge” variants of its phones. In fact, it’s been so successful that, with this year’s Galaxy S8, you won’t find a flagship from the company with a traditional display.
It’s hard to see how LG might be able to fully capitalize on these curved OLEDs now when everyone is looking at Samsung for them. LG really isn’t even in a marketing position to speak louder than Samsung there either.
It’s also worth remembering that the LG V30 is pretty far out. It’s typically a device that launches in the fall, so LG still has two seasons before they can put out their first device with a curved OLED.
Suffice to say, it’s going to be interesting to see how this plays out, if this report ends up being true.