Only a few weeks ago the wireless carrier market saw a sudden shift to unlimited plans when Verizon made the move to offer them again. They were followed by AT&T and joined T-Mobile and Sprint, who already offered unlimited plans as a way to entice customers. In the aftermath of that change, Sprint today announced that they are making additional changes to the plans offered to customers. They will be ending the 50% off promotion they have been running since 2015 and they are dropping their Better Choice tiered plans, so the new Unlimited Freedom plan will be the only option for consumers who want to switch to Sprint.
Now that all the major carriers are on the unlimited bandwagon, the pressure will be on to compete on price in addition to things like network coverage. Sprint’s step in that direction is to set some industry leading rates for unlimited service. A single line will only run $50 and the price per line drops as more are added going to $40 per line for 2 lines, then $33 per line ($100 per month) for 3 lines, and only $30 per line for 4 lines.
In terms of features, Sprint is matching the standard for the market right now by providing 10GB of mobile hotspot data with the plans and letting users stream video in high definition.
According to Roger Solé, Sprint’s chief marketing officer, the 50% promotion was a success for the company,
“Sprint launched ‘50% off’ in 2015 as a bold offer to attract customers, and it was extremely successful. Since then, Sprint has grown its customer base, improved its network, and elevated its brand. We’re now taking the next step in our transformation – simplifying the choice for customers by primarily offering one plan: Unlimited.”
All of the changes are scheduled to take place starting on April 7. Prices are scheduled to go up on July 1 to $60 per month for a single line, although it appears multiple lines will remain at these prices. Users do have to sign up for AutoPay and the $5 discount that comes with it.