Lenovo is bringing back the Motorola name

It seems that trying to phase out the Motorola name and replacing it with “Moto by Lenovo” hasn’t gone well, as Lenovo is now working to bring back the Motorola name again.

Lenovo last year at CES 2016 started working very hard to phase out the Motorola branding. But, let’s face it, it’s still an extremely confusing mess; however, if a story by CNET is to be believed, Lenovo and Motorola could be bringing back the Motorola branding we’ve all come to know and love.

According to CNET, thanks to a new leadership team, Lenovo and Motorola will no longer shy away from using the Motorola branding.

“In 2016, we just finished transforming ourselves,” Motorola Chairman and President Aymar de Lencquesaing said in an interview with CNET early this week. “We have clarity on how we present ourselves.”

It’s important to note that this will be a gradual shift, just like shifting to the “Moto by Lenovo” brand was very gradual. It’s pedaling backwards, but also the right move. Bringing back the Motorola brand will be up to Jan Huckfeldt, the Chief Marketing Executive at Motorola.

“Give us 12 months, and everyone in the US will know the new Motorola,” Huckfeldt told CNET in an interview early this week.

source: CNET


About the Author: Brad Ward

Brad is a tech enthusiast, writing and tinkering with all things technology since 2011. He currently bounces between the LG G3 and his beloved Moto X! His interests include reading, entrepreneurship, the gym, and of course, queso.


  • ddh819

    retro style Razr coming confirmed

  • Darcy

    So glad you’ve decided to keep the Motorola name, now could you please focus on the Nougat update for all your customers around the world?!?