New T-Mobile shirt encourages you to end #FeeFace

When T-Mobile announced it was going all-in on the One plan, a new promotional campaign went live on social media. The plan now includes all taxes and fees; therefore, it made sense to poke fun at competitors and their hidden charges. The promotional campaign, known as #FeeFace, encourages people to post selfies showing their appalled reactions upon seeing a high price on their monthly bills.

Furthering the hype around #FeeFace is a new shirt from T-Mobile. It’s not available through their online store and retail stores, but T-Mobile is definitely behind the creation of this product.

The shirt, which reads “END #FEEFACE,” is up for pre-order with a $13 price tag. It’s sold through Be Magenta, the online company store for all things carrying T-Mobile’s brand. No surprise that practically everyone in the store features at least a hint of magenta.

T-Mobile says the shirt will begin shipping on February 28. Anyone wearing one can then trot the world letting others know that T-Mobile doesn’t keep taxes and fees hidden from customers because their included in an all-in-one price on the One plan.

Buy it now: T-Mobile

Source: John Legere (Twitter)


About the Author: Justin Herrick

Born and raised in New Jersey, Justin is a graduate of Fairleigh Dickinson University where he studied marketing with a focus on digital marketing. He's very talkative and enjoys discussing anything from technology and sports to video games and television. As for Justin's current device rotation, he carries around the Google Pixel and Nexus 9. In the rare case that his phone or tablet is not in his hand, he is either flicking through cards on his Moto 360 (2015) or typing away on the Microsoft Surface Book. Justin is patiently waiting for the day that Google replicates the Galaxy Nexus with modern day specifications.