When T-Mobile announced it was going all-in on the One plan, a new promotional campaign went live on social media. The plan now includes all taxes and fees; therefore, it made sense to poke fun at competitors and their hidden charges. The promotional campaign, known as #FeeFace, encourages people to post selfies showing their appalled reactions upon seeing a high price on their monthly bills.
Furthering the hype around #FeeFace is a new shirt from T-Mobile. It’s not available through their online store and retail stores, but T-Mobile is definitely behind the creation of this product.
The shirt, which reads “END #FEEFACE,” is up for pre-order with a $13 price tag. It’s sold through Be Magenta, the online company store for all things carrying T-Mobile’s brand. No surprise that practically everyone in the store features at least a hint of magenta.
T-Mobile says the shirt will begin shipping on February 28. Anyone wearing one can then trot the world letting others know that T-Mobile doesn’t keep taxes and fees hidden from customers because their included in an all-in-one price on the One plan.
Buy it now: T-Mobile
Source: John Legere (Twitter)