Hopefully you weren’t too attached to the Google Now Launcher, because has decided to take it the way of Google Reader. The good news is that they’re working on making GNL’s features available to pretty much every launcher, but that still means anyone that’s actively using the launcher from the Play Store will have to shift to something else very soon.
The long and short of it is that Google Now Launcher’s biggest selling point, the Google feed on the far left home screen, is now available to be baked into other launchers. So if Samsung or HTC wanted that feature, they could simply add the feed to their launcher then make whatever other tweaks they’d like and keep on going. Google’s line of thinking is that if every launcher on every phone is offering this feed screen, there’s really no point in keeping a separate app up on the Play Store since it’s redundant.
However, Google does use the Now Launcher on their Nexus devices, as does Lenovo with the Moto phone. Lenovo can very easily switch launchers and bake that Google feed into another basic launcher, but Google is going to have to make some kind of change for Nexus devices going forward. We might see them pick up the Pixel Launcher, but nothing’s set in stone just yet.
If you want the Google Now Launcher on your phone, go ahead and grab it from the Play Store. Google will likely delist it soon, and after that you’re out of luck. You can technically keep using the launcher for as long as you’d like, but it won’t be getting any more updates or bug fixes, so if it breaks with the next version of Android, you’ll be scouring the Play Store for a replacement launcher.
source: Android Police