Samsung pens in Galaxy Note 8 as successor in stylus-equipped line


As the dust continues to settle from last year’s Samsung Galaxy Note 7 debacle, one question that lurked in the background was whether Samsung would have to rebrand their line of stylus-equipped large screen smartphones and abandon the Galaxy Note name. In comments made earlier today as part of their explanation for the Galaxy Note 7 problems, Samsung mobile chief D.J. Koh stated “I will bring back a better, safer and very innovative Note 8”. Koh cited a couple major factors that played into the decision to try to retain the Note branding.

According to Koh, one of the big factors in their decision was customer loyalty. Koh says the company’s own analysis of their users shows buyers of Galaxy Note devices are their most loyal segment of customers. He thinks they will be willing to look past the failure of the Galaxy Note 7 and Koh noted that he did not feel like the company could just walk away from those customers by abandoning the Galaxy Note line.

Sources also think part of the decision-making process was the fact that the large phone, and especially one equipped with a stylus, is a market that Samsung pioneered and to a large extent is still considered the marquee brand. Even with the negative impact of the Galaxy Note 7 recall, the Galaxy Note line still carries a lot of positive branding for the company.

Others have noted that Koh and his team were the original developers of the S-pen technology used on the Galaxy Note line, both from a hardware and software standpoint. That might be a point of personal pride for Koh and others who would like to see Samsung continue to benefit from that development effort.

What do you think – is the market forgiving enough that Samsung can overcome the past year’s struggles when they release the Galaxy Note 8?

source: CNET

About the Author: Jeff Causey

Raised in North Carolina, Jeff Causey is a licensed CPA in North Carolina. Jeff's past Android devices include an HTC EVO, a Samsung Note II, an LG G3, and a Motorola Moto X Pure Edition along with a Samsung Galaxy Tablet 10.1. He currently uses a Samsung Galaxy S8 and (very rarely) a Nexus 7 (2013). He is also using a Verizon-branded Motorola Moto Z Play Droid supplied by his job. Jeff used to have a pair of Google Glass and a Moto 360 Sport in his stable of gadgets. Unfortunately, his kids have all drunk the Apple Kool-Aid and have i-devices. Life at home often includes demonstrations of the superiority of his Android based devices. In his free time, Jeff is active an active runner usually training for his next marathon, owns a Mazda MX-5 Miata, and plays Dungeons & Dragons. Jeff has three grown kids and a golden retriever.

  • ZBlade

    The Note line will not die anytime soon, there is no other smartphone that has the same functionality and feature rich like the Note line. I dont think there will be many people who will pre-order a Note 8 but the Note 8 will probably sell as well as it normally does.

  • DIXZ06

    I would have no problem purchasing a “Note 8”, as the Note 7 was such a superior device. It was so hard to find a replacement when the 7 went away. Thank God for the Pixel!

  • Robert John Hebert

    My 2.5 year old Note Edge is still the best phone Samsung ever made… As I said months ago about Samsung Note 7 burning phones… PISS POOR DESIGN… And it won’t be corrected until batteries are removable and in their own hard cases… This is all about marketing thinner phones, instead of better phones. Now my Samsung Galaxy Note Edge (4) needs to be included in the Android 7 update, too.

  • chorgox

    no removable battery no deal

    • ChuckN007

      Outdated viewpoint. No one cares about removing a battery or swapping batteries when you can charge it in 20 minutes. If you need more than that away from an outlet, take an external battery, which has 4 times the capacity.

  • ChuckN007

    I plan to buy a Note 8. I have a Note 5 now. It’s an awesome device. The Note 8 will be awesome-r.

  • ChuckN007

    The Galaxy Note line beats everything else hands down.