As the dust continues to settle from last year’s Samsung Galaxy Note 7 debacle, one question that lurked in the background was whether Samsung would have to rebrand their line of stylus-equipped large screen smartphones and abandon the Galaxy Note name. In comments made earlier today as part of their explanation for the Galaxy Note 7 problems, Samsung mobile chief D.J. Koh stated “I will bring back a better, safer and very innovative Note 8”. Koh cited a couple major factors that played into the decision to try to retain the Note branding.
According to Koh, one of the big factors in their decision was customer loyalty. Koh says the company’s own analysis of their users shows buyers of Galaxy Note devices are their most loyal segment of customers. He thinks they will be willing to look past the failure of the Galaxy Note 7 and Koh noted that he did not feel like the company could just walk away from those customers by abandoning the Galaxy Note line.
Sources also think part of the decision-making process was the fact that the large phone, and especially one equipped with a stylus, is a market that Samsung pioneered and to a large extent is still considered the marquee brand. Even with the negative impact of the Galaxy Note 7 recall, the Galaxy Note line still carries a lot of positive branding for the company.
Others have noted that Koh and his team were the original developers of the S-pen technology used on the Galaxy Note line, both from a hardware and software standpoint. That might be a point of personal pride for Koh and others who would like to see Samsung continue to benefit from that development effort.
What do you think – is the market forgiving enough that Samsung can overcome the past year’s struggles when they release the Galaxy Note 8?