YouTube took to its blog to announce a new feature. Called Super Chat, this feature will not only help creators make money off of their live streams, but also encourage conversation between creators and viewers.
The gist of this new feature is that viewers can pay to pin a comment or message for the creator. It stands out a whole lot more vividly than other comments on the live stream; however, characters are limited, so you’ll have to make your message count.
Soon enough, on these live streams a “$” sign will appear in the comment box. You’ll be able to tap on it and choose how much you want to pay the creator. The more you pay, the longer your message is pinned. You’ll also get some extra characters to use as well.
Suffice to say, Super Chat is pretty familiar to Twitch’s own Cheering feature — you pay money to get noticed. And that’s not necessarily a bad thing, in some sense. If you really want a creator to see your message, Super Chat enables you to do that all while supporting your favorite YouTube channels.
Here’s how YouTube explains it:
“For creators, this means Super Chat does double duty: keeping their conversations and connections with (super) fans meaningful and lively while also giving creators a new way to make money.”
The beta of Super Chat is starting today with a select handful of creators. It will officially go live on January 31 for creators in 20 countries and viewers in over 40 countries.