YouTube’s Super Chat will help creators monetize live streams

youtube-super-chat-example

YouTube took to its blog to announce a new feature. Called Super Chat, this feature will not only help creators make money off of their live streams, but also encourage conversation between creators and viewers.

The gist of this new feature is that viewers can pay to pin a comment or message for the creator. It stands out a whole lot more vividly than other comments on the live stream; however, characters are limited, so you’ll have to make your message count.

Soon enough, on these live streams a “$” sign will appear in the comment box. You’ll be able to tap on it and choose how much you want to pay the creator. The more you pay, the longer your message is pinned. You’ll also get some extra characters to use as well.

Suffice to say, Super Chat is pretty familiar to Twitch’s own Cheering feature — you pay money to get noticed. And that’s not necessarily a bad thing, in some sense. If you really want a creator to see your message, Super Chat enables you to do that all while supporting your favorite YouTube channels.

Here’s how YouTube explains it:

“For creators, this means Super Chat does double duty: keeping their conversations and connections with (super) fans meaningful and lively while also giving creators a new way to make money.”

The beta of Super Chat is starting today with a select handful of creators. It will officially go live on January 31 for creators in 20 countries and viewers in over 40 countries.

source: YouTube


About the Author: Brad Ward

Brad is a tech enthusiast, writing and tinkering with all things technology since 2011. He currently bounces between the LG G3 and his beloved Moto X! His interests include reading, entrepreneurship, the gym, and of course, queso.


  • Richard Dennis

    Wonder what will happen to the free pirate channels that rebroadcast Fox News or others like the entire 10 episodes of Westworld on youtube if people donate before those have been removed does youtube keep the money, does it get returned, does to go to who it was intended to, or does it go to the original content creator?

  • Tristyn Russelo

    I wonder what % the creators get. 10%? 90%?