One of the big stories of 2016 was the Samsung Galaxy Note 7. The product generated a lot of heat for Samsung, but not in a good way after batteries in the device started to explode or catch on fire. Eventually Samsung ended up halting production and trying to recall all of the units that had shipped around the world, going so far as to issue an update that would brick units not returned. According to a Korean newspaper and comments made by Samsung at CES 2017, the company is expected to release a report this month explaining what the source of the problem was.
Samsung probably wishes everyone would just move on from the issue and they would clearly like consumers to focus on the forthcoming Galaxy S8 phones to be released in a couple more months or hardware like their new Chromebooks. Unfortunately, the fallout from the Galaxy Note 7 issue will linger for a while longer impacting the company’s bottom line financially.
The bigger question though is what the impact may be on sales of future Samsung smartphones and whether the market shows some hesitancy in buying Samsung products. This is why Samsung is still working on the issue and will make public a report that normally would have been an internal manner. They need to rebuild some trust with consumers and owning up to their mistake will help with that. Depending on what information is ultimately released, the report may also help potential buyers feel more confident that Samsung both clearly understood the problem and took appropriate and adequate steps to prevent a repeat.
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