At CES today Hulu’s CEO Mike Hopkins talked about the company’s upcoming live TV service to compete with the likes of DirecTV Now and whatever Google has cooking up. Content is obviously a huge deal with these live streaming options, but perhaps the biggest selling point is going to be price.
Hopkins didn’t have a clear cut answer for exactly what Hulu’s live service will be priced at, but the magic number is “under $40.” And, in a dig at DirecTV, that won’t be a promotional price, either.
But the good news is that Hulu wants to have this service ready by the end of the first quarter this year, so we won’t have to wait much longer to dig out the details on exactly what it costs and what it offers. CBS has reportedly reached a deal with Hulu, so their networks and shows will be available, which will give Hulu a competitive advantage over DirecTV Now which does not have CBS channels.
There’s a lot to look forward to in 2017, but cord cutters might be the most excited for this year.
Hulu isn’t the only one making announcements at CES. For the rest of our coverage of everything else that’s going on, click here.