Samsung targets 10 million units in initial Galaxy S8 sales orders


Samsung fans will be excited to know that sources are reporting manufacturers are starting to receive their orders to commence production of the new Galaxy S8 devices. We have already seen indications that production orders for the displays may have gone out in December and now other components are joining the pipeline. Samsung appears to be planning for some big sales numbers based on initial orders being good for 10 million units.

The production schedule that appears to be in place calls for component manufacturers to start actual production in February. This will create a process capable of producing 5 million completed units during March and then another 5 million units during April. With an early April announcement date – and possibly a launch date that coincides with the announcement – this suggests Samsung is hoping to sell 10 million units during the first month of availability. That would match the sales numbers that Samsung achieved with last year’s Galaxy S7 launch.

One question that we may never know the answer to is whether Samsung was expecting this much volume all along or whether they adjusted their goals to account for pent up demand for a larger device after the Galaxy Note 7 problems.

The Galaxy S8 launch may generate more than the usual level of buzz in the market. Besides the gawking factor from everyone looking to see how Samsung bounces back from the Galaxy Note 7 incident, the company appears to be ready to really push the limits when it comes to minimizing screen bezels. Minimal bezels have been a target of many device manufacturers over the years, but thus far no one has managed to really meet the expectations of the market. This time around rumors suggest Samsung may make it a reality even if they do have to take steps like abandoning the physical home button on the front of the device.

Despite a history of trying to get their flagships out early in the year and the added pressure to get something to market to replace the Galaxy Note 7, Samsung is being very methodical this time around and appears to be willing to give up some time to make sure they get things right. Some have suggested they already made changes during development to items like the dual camera setup and the fingerprint scanner in order to better address the demands of the market. This has led Samsung to a point where they are skipping an MWC 2017 launch and delaying things until early April.

source: ETNews
via: phoneArena

About the Author: Jeff Causey

Raised in North Carolina, Jeff Causey is a licensed CPA in North Carolina. Jeff's past Android devices include an HTC EVO, a Samsung Note II, an LG G3, and a Motorola Moto X Pure Edition along with a Samsung Galaxy Tablet 10.1. He currently uses a Samsung Galaxy S8 and (very rarely) a Nexus 7 (2013). He is also using a Verizon-branded Motorola Moto Z Play Droid supplied by his job. Jeff used to have a pair of Google Glass and a Moto 360 Sport in his stable of gadgets. Unfortunately, his kids have all drunk the Apple Kool-Aid and have i-devices. Life at home often includes demonstrations of the superiority of his Android based devices. In his free time, Jeff is active an active runner usually training for his next marathon, owns a MINI Cooper, and plays Dungeons & Dragons. Jeff has three mostly grown kids and a golden retriever.