T-Mobile is taking a big swing at AT&T with their latest special offer. Riding on the back of the launch of AT&T’s DirecTV Now, T-Mobile is offering a special deal to provide a year of DirecTV Now for free to AT&T customers who switch to T-Mobile. In making the announcement today, T-Mobile took several jabs at AT&T.
According to T-Mobile CEO and president John Legere, AT&T is trying to convince customers that DirecTV is exclusive to AT&T and says that is “a load of crap.” Beyond the claim that AT&T is being conniving in their marketing of DirecTV Now, Legere says the app will stream on a “faster, more advanced network” for customers who give it a try. Even if consumers are not especially fond of DirecTV Now, the better network for other data at better prices is described as a “win. win. win.”
In order to take advantage of the offer, AT&T customers have to move over two lines of service to T-Mobile One. T-Mobile will then give those customers a $35 monthly bill credit for 12 months as long as the lines are active and they have a DirecTV Now subscription. That amount is equal to the entry level cost for DirecTV Now.
T-Mobile is also trying to look out for their existing customers, especially those who are on the legacy Simple Choice plans with Binge On by adding DirecTV Now to that service. By adding it to the portfolio, consumers can stream DirecTV Now programming without it counting against their high-speed data.