Google IO 2017 Coverage

Google launches the Magic Minute Project for Android Wear

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Let’s face it, smartwatches and wearables in general aren’t doing well. That in mind, Google is teaming up with “makers, doers, and dreamers” to launch the Magic Minute Project, an initiative that should give Android Wear some more exposure.

What is the Magic Minute Project? It’s basically an array of one-minute films Google has created in conjunction with a bunch of celebrities, showing you everything you can do in a single minute, and with an Android Wear watch.

For example, there’s a video of Andrew Huang doing a 300-word rap in a single minute, using his Android Wear watch to keep an eye on the time. Another video shows Kie Willis doing the Parkour Time Trial with his Android Wear watch. There’s a ton of other films from different creators and celebrities, too.

Here’s how Google explains it:

“Just as traditional watches help tell the time, Android Wear watches help make the most of our time.”

The search giant is actually opening up the Magic Minute Project to everyone. You can do anything, whether it be painting, singing a song, doing parkour and so on.

To submit it, you’ll need to go to the Magic Minute Project website. By sending in your own Magic Minute, you’ll have a chance to be featured in the Magic Minute Project film gallery. You’ll just need to upload your video to Instagram, Facebook or YouTube and tag it with #MagicMinute and #AndroidWear. From there, you’ll head to the aforementioned Magic Minute Project website, sign into your Google account, paste the link to your video in the text field, confirm some legalities, and then you’re good to go.

From there, you’ll (hopefully) be notified if your video was chosen to be featured in the aforementioned gallery.

source: Google


About the Author: Brad Ward

Brad is a tech enthusiast, writing and tinkering with all things technology since 2011. He currently bounces between the LG G3 and his beloved Moto X! His interests include reading, entrepreneurship, the gym, and of course, queso.


  • Paladin

    But don’t do them outside where you can’t see the watch screen in bright sunlight!

    • bmlsayshi

      I’ve never had that problem. Is there a particular example you can share? It’s probably related to the display used on a specific watch.

      • Paladin

        You’re kidding right? I have two Amoled screen Android wear watches that are very hard to impossible to see in direct sunlight, (depending on which watch face is on them, some being worse than others) and it’s a problem that everyone that’s ever had an AMOLED screen watch has complained about since the very beginning of their development. If you never had that problem, I suggest you don’t have one of the major players watches (Moto 360, LG Urbane, or that one that starts with H that I can’t spell without looking it up.). Only the Sony SW3 had a reflective screen that could be seen in sunlight (the more light the better) and the Pebble watches are better in the sun than in the dark (Pebble is not Android wear). As far as I know, everyone else has an AMOLED screen and that has been the problem since the beginning of AMOLED. I even compared my AMOLED LG G4 phone in direct sunlight against my iPhone 7 plus (LCD) and the iPhone is twice as bright in sunlight.

        • bmlsayshi

          I had a 1st gen Moto 360 which was IPS not OLED and I could see it fine in full sun. I currently have a Samsung Gear S2 (not androidWear I know) which is OLED but I can see it fine in full sun.