Let’s face it, smartwatches and wearables in general aren’t doing well. That in mind, Google is teaming up with “makers, doers, and dreamers” to launch the Magic Minute Project, an initiative that should give Android Wear some more exposure.
What is the Magic Minute Project? It’s basically an array of one-minute films Google has created in conjunction with a bunch of celebrities, showing you everything you can do in a single minute, and with an Android Wear watch.
For example, there’s a video of Andrew Huang doing a 300-word rap in a single minute, using his Android Wear watch to keep an eye on the time. Another video shows Kie Willis doing the Parkour Time Trial with his Android Wear watch. There’s a ton of other films from different creators and celebrities, too.
Here’s how Google explains it:
“Just as traditional watches help tell the time, Android Wear watches help make the most of our time.”
The search giant is actually opening up the Magic Minute Project to everyone. You can do anything, whether it be painting, singing a song, doing parkour and so on.
To submit it, you’ll need to go to the Magic Minute Project website. By sending in your own Magic Minute, you’ll have a chance to be featured in the Magic Minute Project film gallery. You’ll just need to upload your video to Instagram, Facebook or YouTube and tag it with #MagicMinute and #AndroidWear. From there, you’ll head to the aforementioned Magic Minute Project website, sign into your Google account, paste the link to your video in the text field, confirm some legalities, and then you’re good to go.
From there, you’ll (hopefully) be notified if your video was chosen to be featured in the aforementioned gallery.